Link building is the process of getting relevant websites to link to a page (or several pages) in yours. It is one of the most effective tools in getting higher search engine rankings. If successfully done, it could lead to more revenue for your business as well as create more awareness for your product or service.
Here are seven benefits of link building:
More visibility for your website. The first step to a successful marketing campaign is to reach out to as many people as possible. The more people who know about your product, the greater your chances of generating more sales. When more websites link back to your site, you get a lot of users who would check out your website and possibly share them to other users.
Referral traffic. More traffic to your website could mean more sales for you. If you can create highly reliable and informative content for your users, you most likely will attract more unique visitors to your site and could therefore increase traffic. And its a numbers game in business; convincing more users to visit your site translates to more earning opportunities.
More unique visitors for your website. If you can get a highly popular website which has a huge following to link back to your website, you could get their following to also follow you back. Make sure you are able to provide them with quality content.
Domain authority. Apart from getting more users, you gain competitive edge as well. Search engines will prefer your domain over other domains as you have already built more following for your site.
Top rankings. Your search engine ranks will greatly improve if you know how to create natural external links for your website. If users look for a product or service, Google or other major search engines will direct them to your site because of your search engine rankings.
More social media presence. Social media is one of the most effective tools a business can use to gain popularity and visibility online. However, it is essential for a business to create highly engaging content to get more social media shares on Facebook or Twitter.
Helps you reach out to your target audience. Link building allows you to target the right people for your product or service. So be careful with the websites that link back to you. It should be relevant to the product or the service that you are selling. Otherwise, you could get penalized by major search engines like Google.
Link building is cost effective. There are businesses who spend thousands of money advertising their business. Although their strategies could work it is still better to invest a little money on advertising. Your only investment with link building though, is your time.
More money for your business. When a popular site links back to you and customers trust that website, chances are those customers might consider you. They will check out your website and find out about the product or service you are offering. Better yet, they might even buy from you as they are influenced from that popular website that linked back to your site.
Link building is important if you want customers to know what you are selling. Not only will it help you market the product to the right audience, but it also helps you build good relationships with other businesses. If they link back to your site, make sure you check them out and link back to their site as well. Its sort of a combined effort. But all of these benefits lead to only one thing: More revenue for your business.