The Main Reasons You Need To Hire A SEO Company Today

Any business that has a website will most likely find that it’s a lot harder to manage a site than in the past. Before, you could get away with setting up a 1 page site that gets a lot of traffic and that’s all. Simply sit back and watch the traffic roll in, and conversions rise through the roof. However, over time you will find that this strategy has been replaced. The reason being is simple, search engines have updated the way they deliver results and no longer placate the same results they did in the past. That means that small businesses and individuals will have to find a new way to compete, and it’s with SEO that many find a way to fight back. Without hiring a SEO company, you will be stepping up to a very difficult course of action. There are several reasons you need to hire a pro, and it’s going to be evident when you start to balance a few things out.

You Cannot Do Everything Yourself

search engineThere comes a point in every business, where the owners and founders have to let others help. You cannot just do it all on your own, it’s impossible. The largest companies in the world may have started with a couple of guys in a garage, but they eventually had to expand and continue to bring on more help. The same can be said in terms of online presences. You could easily omit hiring a SEO company, but you will find that your prowess may not be on par with an expert. In fact, many have tried to gain serious attention with SEO, and have fallen short of their goals. You need help with marketing, and that’s ok.

The Search Game is Ever Evolving

One of the main reasons you should hire a SEO company is because technology is changing faster than you can ever keep up with. Even if you have the best looking, best organized, and most amazing website today, you will need to optimize it for tomorrow’s changes. Algorithm changes from major search engines like Google, happen all the time. Some of the changes happen without warning, and without any date of recourse, so what works yesterday may fail today. That means that someone has to be looking out for your site and how to make sure that it’s always compliant in the framework of the search engine companies. Without that, your site may very well vanish from the online world as we know it.

Fixing Errors and Keeping Your Site Relevant

seoOne of the most important reasons that you need to hire someone to help you with search engine optimization is simple, they can reverse penalties and fix the problems that you have. Some business owners have seen their traffic plummet, and some have even been delisted from search engines. When this happens, it becomes crucial to get professional help with implementing proper SEO. Otherwise, traffic will come to a screeching halt, and eventually you will see 0 hits on your site.

A good SEO company will highlight the problems that you are having, and change them properly. Whether it means deleting improper code, finding new backlinks, and getting your content marketing more attention, you will have a helping hand in fighting back against the technology shifts that could penalize your site’s efforts in the past.

Going at this alone is not a good idea. Just like homeowners need maintenance and contractors to come through every now and again, website owners need help from time to time. You may be able to maintain small pieces of it, but when it comes to reaching the widest audience, you need to hire someone that knows what they’re doing.

How Can HTML Head Tags Help Your Website?

HTML head tags play an important role in the discovery and ranking of websites. Unfortunately, not many bloggers and website owners know that or even pay slight attention to HTML head tags. How does that affect their rankings and online reputation ratings?

Keywords are overrated by many people, thinking that they solely determine the ranking of websites in the search engine results pages (SERPs). While keywords do contribute to a website’s performance in search engines, there is more to SEO marketing than keyword placement alone. One of them is the usage of proper HTML head tags.

Basically, these tags are just keywords that are placed outside the body of an article. It is a matter of consciously using what to be placed where.

To explain how HTML head tags can help your website, here are their various types that you should work on.

1. Title tags

Title tagsYes, the placement of keywords in the first part of the title of a page is the most important aspect of on-page optimization. In one study, it has been proven that the keyword placement in the title of an article page highly affects the results of search engines.

Search engine crawlers first detect page titles as a representation of the relevance of the whole article. Thus, a title that says differently from the headline and body will be given a very low rating regardless if relevant keywords have been used in the entirety of the article.

The point of this is to stick with the keyword and make sure that it is truly discussed in the body and well represented in the title.

2. Meta description

Meta descriptionNo, it does not affect the ranking of websites in search engines, but it does matter in the discovery of relevant websites and pages to internet users because the keywords are bolded in the snippets that appear in the SERP when a search is done. Because of this, the click-through rate is increased, which in effect increases traffic and possibly, the conversion rate of pages.

Just do not expect a meta description to catapult you to the top of SERP because it is far from happening.

3. Meta keyword

Meta keywordA meta keyword is the snippet or word description of a website in addition to the meta description. It is not detected by crawlers but a meta keyword helps internet users in identifying the relevant websites to click once the SERP appears. It is like a word clue that makes sense when an internet user is presented by a lot of options by search engines (which is basically the case, usually in a list of 10 results per page).

Yahoo! used to consider meta keyword for website discovery (not for ranking), but since Microsoft already took over Yahoo’s search engine, this criterion has already been changed.

If there is good news here, it is the fact that smaller search engines and indexing sites still use meta keyword for ranking purposes.

4. Canonical URL tag

Canonical URL tagThe use of canonical URL tag is more applicable to large websites that have thousands of webpages and dozens of subdomains. This is to prevent the possibility of creating URL duplicates and the reduction of link juice due to appended string of URLs. When a website has thousands of posts that talk about the same topic in the same niche, there is a big possibility of the creation of duplicate URLs, and that will definitely hurt the chances of being crawled properly.

5. Specialized meta tags

There are specialized meta tags used for websites that are offered by FGDC and DCMI. Unfortunately, tests have showed that they have no benefit to ranking and instead, only slow down the download of data.