The Main Reasons You Need To Hire A SEO Company Today

Any business that has a website will most likely find that it’s a lot harder to manage a site than in the past. Before, you could get away with setting up a 1 page site that gets a lot of traffic and that’s all. Simply sit back and watch the traffic roll in, and conversions rise through the roof. However, over time you will find that this strategy has been replaced. The reason being is simple, search engines have updated the way they deliver results and no longer placate the same results they did in the past. That means that small businesses and individuals will have to find a new way to compete, and it’s with SEO that many find a way to fight back. Without hiring a SEO company, you will be stepping up to a very difficult course of action. There are several reasons you need to hire a pro, and it’s going to be evident when you start to balance a few things out.

You Cannot Do Everything Yourself

search engineThere comes a point in every business, where the owners and founders have to let others help. You cannot just do it all on your own, it’s impossible. The largest companies in the world may have started with a couple of guys in a garage, but they eventually had to expand and continue to bring on more help. The same can be said in terms of online presences. You could easily omit hiring a SEO company, but you will find that your prowess may not be on par with an expert. In fact, many have tried to gain serious attention with SEO, and have fallen short of their goals. You need help with marketing, and that’s ok.

The Search Game is Ever Evolving

One of the main reasons you should hire a SEO company is because technology is changing faster than you can ever keep up with. Even if you have the best looking, best organized, and most amazing website today, you will need to optimize it for tomorrow’s changes. Algorithm changes from major search engines like Google, happen all the time. Some of the changes happen without warning, and without any date of recourse, so what works yesterday may fail today. That means that someone has to be looking out for your site and how to make sure that it’s always compliant in the framework of the search engine companies. Without that, your site may very well vanish from the online world as we know it.

Fixing Errors and Keeping Your Site Relevant

seoOne of the most important reasons that you need to hire someone to help you with search engine optimization is simple, they can reverse penalties and fix the problems that you have. Some business owners have seen their traffic plummet, and some have even been delisted from search engines. When this happens, it becomes crucial to get professional help with implementing proper SEO. Otherwise, traffic will come to a screeching halt, and eventually you will see 0 hits on your site.

A good SEO company will highlight the problems that you are having, and change them properly. Whether it means deleting improper code, finding new backlinks, and getting your content marketing more attention, you will have a helping hand in fighting back against the technology shifts that could penalize your site’s efforts in the past.

Going at this alone is not a good idea. Just like homeowners need maintenance and contractors to come through every now and again, website owners need help from time to time. You may be able to maintain small pieces of it, but when it comes to reaching the widest audience, you need to hire someone that knows what they’re doing.

Simple Ways That Professional SEO Services Providers Help Your Business

A professional SEO services provider is a company that creates relevant content for your website to help increase traffic and visits to your site using search engines. Its aim is to increase your site’s visibility by adding elements that search engines can use to verify whether your site’s content is worthy of getting the top search result.

In simple terms, an SEO services company enhances the content of your website so that whenever a search for a particular word or item is keyed into a search engine, your website will be the first on the list. Being first on the list of search results means your site is the first site that the “searcher” would visit. If he immediately likes what he sees in your site, you’ll have a guaranteed sale without even lifting a finger. If your search engine optimization service provider can do this for you, then they are doing their jobs right.

A professional SEO services company, besides managing the content of your website, also ensures that they build quality links that could add value to the content. This means that they build links that are relevant to the topic of your site and contains up to date information. They also make sure that each link is working properly and loads quickly. Website that loads quickly and efficiently makes the viewer feel at ease. It’s because they find your site easy to use and their transaction with you is satisfactory that they come back for more.

Quality links also mean links that point to relevant topics within your site to support the existing information about the item that they are viewing. For example, a page in hardware store’s website contains different colors of paint that a consumer can choose from. Once the customer decides on the paint color additional links to other related products like paint brush, roller brush, thinner etc. should be easily displayed within the same page in order to entice customers to buy more from your site. A good SEO services company can add relevant links based on the item that the customer is viewing.

Another great thing about getting a search engine optimization service provider is that these companies can continuously improve on your optimization. They analyze the data that they gather from when their services were contracted so that they can tweak and make adjustments to make it more effective. They have analytical tools and measurements that can track the progress of your site to know if the SEO method used is working. If it isn’t working, they can easily change their strategy to make it better and even provide you with a report as to why these strategies aren’t working.

seo servicesThe reports that the SEO Company provides also include detailed analysis of the website’s overall performance so that you will have an idea of how your business is doing. They analyze customer traffic, which content is really relevant and which are not, which items are selling and which ones are not. They also check how fast or how slow your site loads in different platforms like computers, tablets and mobile phones. This ensures that your audience can reach your site easily no matter what platform they are using. These kinds of analysis help make your website more effective at capturing the audience’s attention and keeping it.

Another advantage of hiring an SEO company is that they can give you different perspectives about your marketing strategies. They have highly trained professionals with great knowledge about how marketing works in the internet and their insights could be valuable to your business. They have algorithms and tools that measure different kinds of variables that affect your business and they can help you adjust your strategies based on these calculations.

Complete web redesign is another service that an SEO company can provide. When a website is outdated, its contents most likely become less relevant to the viewer. They get put off by the content and decide to leave the site altogether. This translates as a loss for your business. The content of your website should engage and entice customers into buying into whatever it is you are selling. It should appeal to the right target audience and should have content that’s relevant and up to date. The more up to date and relevant your contents are the higher your website will rank in the search engine’s algorithm. A higher ranking means a greater probability of your website being in the first page of the search results page. A complete website overhaul can give your website a fresh start and adds more interest from your viewers.

SEO companies also help clean up your website from redundant and duplicate content. This duplicate content usually lowers your site’s SEO ranking and could sometimes be sanctioned by Google and other search engines for being such. SEO companies ensure that the contents of our site are unique but at the same time contain the words that are mostly used by people whenever they are searching for the particular item you are selling. These words called keywords are the things that people type into the search engine to look for the particular item that they need. The keyword that you will use should be connected to the topic of your website to make it rank higher in the search engine’s ranking. The more your keywords match the item being searched, the more likely that the search engine will return your website when somebody searches for that particular item.

How Can HTML Head Tags Help Your Website?

HTML head tags play an important role in the discovery and ranking of websites. Unfortunately, not many bloggers and website owners know that or even pay slight attention to HTML head tags. How does that affect their rankings and online reputation ratings?

Keywords are overrated by many people, thinking that they solely determine the ranking of websites in the search engine results pages (SERPs). While keywords do contribute to a website’s performance in search engines, there is more to SEO marketing than keyword placement alone. One of them is the usage of proper HTML head tags.

Basically, these tags are just keywords that are placed outside the body of an article. It is a matter of consciously using what to be placed where.

To explain how HTML head tags can help your website, here are their various types that you should work on.

1. Title tags

Title tagsYes, the placement of keywords in the first part of the title of a page is the most important aspect of on-page optimization. In one study, it has been proven that the keyword placement in the title of an article page highly affects the results of search engines.

Search engine crawlers first detect page titles as a representation of the relevance of the whole article. Thus, a title that says differently from the headline and body will be given a very low rating regardless if relevant keywords have been used in the entirety of the article.

The point of this is to stick with the keyword and make sure that it is truly discussed in the body and well represented in the title.

2. Meta description

Meta descriptionNo, it does not affect the ranking of websites in search engines, but it does matter in the discovery of relevant websites and pages to internet users because the keywords are bolded in the snippets that appear in the SERP when a search is done. Because of this, the click-through rate is increased, which in effect increases traffic and possibly, the conversion rate of pages.

Just do not expect a meta description to catapult you to the top of SERP because it is far from happening.

3. Meta keyword

Meta keywordA meta keyword is the snippet or word description of a website in addition to the meta description. It is not detected by crawlers but a meta keyword helps internet users in identifying the relevant websites to click once the SERP appears. It is like a word clue that makes sense when an internet user is presented by a lot of options by search engines (which is basically the case, usually in a list of 10 results per page).

Yahoo! used to consider meta keyword for website discovery (not for ranking), but since Microsoft already took over Yahoo’s search engine, this criterion has already been changed.

If there is good news here, it is the fact that smaller search engines and indexing sites still use meta keyword for ranking purposes.

4. Canonical URL tag

Canonical URL tagThe use of canonical URL tag is more applicable to large websites that have thousands of webpages and dozens of subdomains. This is to prevent the possibility of creating URL duplicates and the reduction of link juice due to appended string of URLs. When a website has thousands of posts that talk about the same topic in the same niche, there is a big possibility of the creation of duplicate URLs, and that will definitely hurt the chances of being crawled properly.

5. Specialized meta tags

There are specialized meta tags used for websites that are offered by FGDC and DCMI. Unfortunately, tests have showed that they have no benefit to ranking and instead, only slow down the download of data.